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From traditional Media to Digital, Social and everything in between. It's all about Media Buying, Media Planning, Advertising Strategy and Marketing

The Latest News from MPA's Media Team

Content that Sells

Mastering the Art of Persuasion

In the competitive marketplace of ideas, where attention is the ultimate currency (see our post on attention spans), creating content that sells is paramount. Crafting content that not only grabs attention but also persuades is an art underpinned by science, notably neuroscience

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