Why MPA for online?

Experience, Knowledge and Trust = Return on Investment

The Media Planning Agency has vast experience in online advertising.  MPA is one of the oldest members of the Interactive Advertising Bureau, the benchmark for Australian online advertising and is a Google Partner. MPA's experienced team has been planning and buying online for over a decade and we have up to the minute technology and trading experience to deliver clients successful digital outcomes.

Our planning and buying experience encompasses buying across Premium Display, Social Display & Posts, Network Buying, Rich Media and Real Time Buying.   MPA currently plans and buys multi million dollar campaigns, much of which is integrated with mainstream media campaigns.  We work with Premium Networks, RTB Networks, and individual publishers to provide buying solutions, including mobile, video, banners, behavioural targeting, retargeting, performance as well as EDMs, email and third party ad serving.

MPA doesn't provide an 'off the shelf planning solution' based on Blind Network buys. We look holistically at strategies that achieve a campaign's objectives and then deliver the campaign with minimal waste.  To target advertising effectively online, we must understand your digital audience. We then need to know how your site works and how your customers interact with it, target the customers and then retarget.

We work with a range of clients from large multinationals to Not for Profits and SMBs

Interested and want to know more?  Please contact us for a confidential chat.