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Digital media is pervasive. It touches every part of our day-to-day life, from catching up on our favourite tv show to the podcasts we listen to, the billboards we drive past, ads on social media, and Google Paid search. It cuts across all devices at all times of the day. But what makes it more complex and specialised is the constantly evolving media channels and the regulations that surround them.

 At MPA, our specialty is nurturing our client's digital offerings by developing their strategic approach with actions to achieve continued growth and return on investment. We take a holistic approach to your media buy to determine the best possible integrated digital media campaigns. We compare the best rates across all media to ensure we maximise every dollar of your budget. Whether across a direct, single-station buy for BVOD and Catch-Up TV or a programmatic cross-channel buy that delivers a complete view for reporting and tracking, our recommendations are focused solely on meeting and exceeding your KPIs and your expectations.

Paid digital media we specialise in include;

  • Catch-up TV and BVOD
  • Video Pre-roll
  • Digital audio - podcasts, streaming radio
  • Digital outdoor/ out of home
  • Paid social media including Facebook, Instagram, TikTok, Snapchat, YouTube and more
  • Paid Search
  • Display
  • Programmatic digital
  • Google Ads
  • Bing Ads

Have you noticed your cost per acquisition from performance media is increasing?

Performance media focuses on the conversion end of the funnel, allowing you to identify and, for a time, maintain and reduce costs of acquisition. Many businesses have had success with Facebook, Instagram and Google Ads, able to use these individually or combined to drive a sustainable lead funnel.

In today's evolving digital landscape, costs are increasing, and it's becoming harder to cut through the clutter in an increasingly saturated market. A robust digital strategy is vital to drive brand awareness and engagement and keep your lead funnel full. That's where having a team on board with extensive digital experience makes the difference. At MPA we don't just have over 20 years of experience in digital media; we have the digital marketing results to back it up.

We provide clear and valuable direction on how to leverage your customer data to maximise outcomes from your campaigns while combing the best quality third-party data in the market.

Digital Media Reporting

While we understand and constantly work within the boundaries of free Analytics, including Google Universal Analytics and GA4, the nature of cross-channel reporting is becoming more complex. Attribution and the value of awareness media to the actual conversion point are as crucial as knowing traditional TV viewing drives customers to your website or store. With the aid of our digital partners, MPA can offer a range of reporting options to complement and enhance free analytics reporting, giving you insights not typically available. Want to know more? Get in touch with our team today.

Additional, Valuable Digital Reporting that's only One Pixel Away

A fully integrated media campaign deserves better reporting.

Now with our programmatic campaigns, we're able to provide brand uplift intelligence as part of your ROI analysis. And the learnings are vital to understanding what impact your top of funnel awareness ads have on the conversion process.

It's as simple as placing our programmatic partner pixel on your website.

Interested in finding out more? Get in touch today by connecting via chat, our contact form or by giving us a call.

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Being in business for over 20 years has meant the forging of some amazing media relationships. And these relationships often mean getting first advice on distress deals, sponsorship offers and editorial specials. This means great opportunities for our clients, keeping campaign costs down and their brand top of consumers minds.

Stay ahead of your competition and understand the difference MPA makes to your ROI.

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