Today's media landscape is complex and evolving. You need a media partner that understands the media market.
Now more than ever, media market campaigns need to be targeted and derived from a holistic view of customer needs. Digital is pervasive and complex, now touching every area of media making the strategic mix more important than ever. Digital media is pervasive and complex, now touching every area of media making the strategic media mix more important than ever. It's no longer about a simple TV schedule to build awareness, it’s about engaging your customer across multiple touch points.
Digital media has introduced a wide range of campaign options, but it's wading through the right combination of media that makes MPA true specialists and valuable to our clients. It's our passion.
With offices in Sydney, and Brisbane The Media Planning Agency (MPA) delivers our clients superior Media ROI through innovative Media Strategy, Media Service, Distress Media Buys and overall a superior media agency experience regardless of device. We don't pigeonhole a budget, but look for innovative ways to deliver maximum results.
At MPA we let our results do the talking. We pride ourselves on our experience, speed and efficiency. We are nimble, able to pivot and respond to results as and when needed to deliver the best possible outcomes.
From Digital Programmatic, to Youtube, Google Display, Adwords and PPC, media planning and buying, CATCHUP and ON DEMAND DIGITAL buys, Facebook and Instagram to Television and Radio, newsprint & magazine, static outdoor and digital outdoor to bus & transit; our mission is to deliver the best possible media ROI through the toughest of media negotiations with our trading partners.
Our client roster is growing because we provide the sharpest media rates coupled with strategic audience insights to deliver results. We ensure our clients only receive service from senior media planners, buyers and marketers. Regardless of media budget our clients get the same premium service.
MPA has full creative and production facilities for Digital, Television, Radio, Print/Catalogue, Outdoor & Transit. Alternatively, we work seamlessly with clients existing creative agencies.
Our online division, MPA Digital, continues to build on its success with services in Responsive Web Design and Site Development, Online Audits, Digital Consulting and Strategy, Search Engine Optimisation (both paid and organic) and Social Media. All from highly trained and certified senior professionals.
A holistic approach to media - what does it really mean?
The MPA approach to media is unique. We aren't a traditional media agency and we aren't a digital media agency. We're both and incredibly proud of it. Having a full holistic view of the media landscape means we look at a campaign from all angles;
- A TV campaign can be Free to Air, Subscription or Catch up, or maybe a combination and include program integration, sponsorships and advertorial
- A Radio campaign can include pre-recorded commercials, live reads, program sponsorships, interviews, radio website display or even include social such as Spotify
- An Outdoor campaign can include static or digital billboards, transit including buses and bus shelters, trains, train stations and shopper media across retail outlets, supermarkets, convenience stores and petrol stations
- A print campaign run across print and digital mastheads or catalogues
- A digital campaign can include any of these medias plus search, general display, native, social or social display
And then of course. we have the option of direct or programmatic buys.
Our aim is to look at the budget, client goals and key performance indicators to recommend the right mix for the best results. We monitor all campaigns daily and our reporting is extensive, thorough and insightful.
Want to know more? Find out more about our approach to media
The options are endless to capture an audience wherever they are whenever they want content
Outdoor & Transit
With endless formats, this is great for awareness and brand and provides maximum exposure
The perfect media for all age demographics with unique and fresh broadcasting options
It's official, we all still love to relax and read. And print still plays a large role in delivering mass reach.
Why Choose MPA for Media?
There are many companies and agencies selling media, but only MPA guarantees senior marketers, planners and buyers work on your business.
With over 20 years experience, we are well positioned to provide solid advice on a rounded media recommendation devoid of bias. Our campaigns look at your goals and are designed to deliver on your immediate KPIs, while keeping your longer terms strategic growth in mind.
MPA provides you with;
- Exceptional Customer Service
- 20+ years experience
- The best media rates
- Discounted production
- Distress opportunities
- Creative design services – we know how to make your message cut through to maximize ROI
- Latest media software and industry research
- Founding members of IAB Australia
- Google Certified Partners