From the power of Broadcast TV to the resurgence of Radio. traditional methods of media are going nowhere. In fact, newer generations are lapping them up.
A Nostalgic Revival
The Renaissance of Print Magazines in 2023
What’s old is new again! We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left). In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.
The Pitfalls of TV Packages
Beware the Green-Eyed TV Demon
With the lead-up to Christmas, everyone is vying for awareness and sales. And with it, television remains a powerful and effective medium for reaching a wide audience. However, not all TV media deals are created equal, and it's crucial for businesses to be cautious when considering package TV deals that may promise low rates but come with hidden pitfalls
A Synergistic Approach for Awareness and Conversion
The Power of Above the Line Media
Today, where every brand vies for consumer attention, the advertising landscape has evolved dramatically. Marketers are constantly exploring new avenues to create brand awareness and drive conversions. And while many look to digital and social as the golden chalice, both have their unique strengths and combining them can lead to a powerful synergy that maximises results.
Content that Sells
Mastering the Art of Persuasion
In the competitive marketplace of ideas, where attention is the ultimate currency (see our post on attention spans), creating content that sells is paramount. Crafting content that not only grabs attention but also persuades is an art underpinned by science, notably neuroscience
How Media Agencies Navigate Skewed Data to Deliver Optimal Media Schedules
Cutting Through the Noise
In today's fragmented media landscape, the challenge for media agencies isn't just choosing where to place a client's advertisement—it's navigating the minefield of varied and often skewed data to do so.
For Better Business Conversion
How to Tailor Your Message to Specific Groups of Customers
In today's super-competitive business landscape, a one-size-fits-all marketing approach simply won't cut it. But we’ve known that for some time, haven’t we! Your audience is not uniform or consistent; it comprises unique demographic and social subgroups with distinct needs, pain points, and preferences.
Maximising Visibility Without Draining Your Budget
Navigating the Road of Bus Advertising
As more Australians find themselves shuttling between home and work again, we witness a resurgence of traditional "above the line" advertising avenues. One of the standouts? Bus advertising, an underrated hero in the vast Australian landscape.
How Audio is Making a Resounding Comeback in 2023
The Audio Renaissance
With the rapid technological advancement of recent years, it's no surprise that the media landscape is continually evolving. Social media, BVOD, and SVOD once took the limelight. TV and video content surged ahead. Yet, radio often found itself in the shadows, being perceived as an expensive option with limited targeting.