Is the art of truly knowing your customer gone since the advent of digital media? Certainly as more and more businesses rely on data, the art of talking and understanding what our customers really want and need is becoming something only the larger businesses look to.

At MPA Media we believe just like owning your own small retail business and being in touch with the locals, really listening to your customers is a game changer. That's were Qualitative research steps in.

Getting it Right

10 Essential Steps to Writing an Effective Marketing Plan

In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.

The Unparalleled Value of Qualitative Research

Beyond Social Scrolls

In an era where social media feels like the epicentre of insights, many businesses have unwittingly exchanged traditional qualitative research methods for Twitter polls and Instagram comments.

For Better Business Conversion

How to Tailor Your Message to Specific Groups of Customers

In today's super-competitive business landscape, a one-size-fits-all marketing approach simply won't cut it. But we’ve known that for some time, haven’t we! Your audience is not uniform or consistent; it comprises unique demographic and social subgroups with distinct needs, pain points, and preferences.

Building Brand Resilience

Qual Research

While many tools and strategies promise to bolster brand strength, there's an often overlooked yet potent tool: qualitative research that could deliver results.

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