What makes a campaign work? Go behind the scenes to see if you're missing a vital piece in creating a truly successful media campaign. Need to know more? Speak to our senior team of professionals today.
A Nostalgic Revival
The Renaissance of Print Magazines in 2023
What’s old is new again! We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left). In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.
And Land Your Audience Right Where You Want Them.
How to Create an Effective Landing Page
Creating an effective landing page is more art than science, but many businesses still struggle to get it right. While there are several key elements to consider, it's often what's missing or poorly executed that leads to subpar conversion rates. Why? Because we landed our audience at the wrong part of the conversation.
The Pitfalls of TV Packages
Beware the Green-Eyed TV Demon
With the lead-up to Christmas, everyone is vying for awareness and sales. And with it, television remains a powerful and effective medium for reaching a wide audience. However, not all TV media deals are created equal, and it's crucial for businesses to be cautious when considering package TV deals that may promise low rates but come with hidden pitfalls
Getting it Right
10 Essential Steps to Writing an Effective Marketing Plan
In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.
A Synergistic Approach for Awareness and Conversion
The Power of Above the Line Media
Today, where every brand vies for consumer attention, the advertising landscape has evolved dramatically. Marketers are constantly exploring new avenues to create brand awareness and drive conversions. And while many look to digital and social as the golden chalice, both have their unique strengths and combining them can lead to a powerful synergy that maximises results.
A Game Changer for Online Success
Harnessing the Power of AI for Effective SEO
In the constantly changing landscape of online marketing, Search Engine Optimization (SEO) plays a pivotal role in determining a website's visibility and success. However, as search engine algorithms become increasingly complex, staying ahead of the competition requires more than just traditional SEO strategies. Enter Artificial Intelligence (AI), a game-changing technology that now offers the tools to revolutionise how businesses approach SEO.
Content that Sells
Mastering the Art of Persuasion
In the competitive marketplace of ideas, where attention is the ultimate currency (see our post on attention spans), creating content that sells is paramount. Crafting content that not only grabs attention but also persuades is an art underpinned by science, notably neuroscience
Australia’s Podcast Boom in a Global Context
Aussies Ears Tuned In
In recent years, Australia has experienced a remarkable podcast boom, mirroring global trends but with a unique, unmistakable Aussie flavour. One show standing at the forefront of this wave is the Hamish & Andy Show, boasting over a million listeners monthly.