Content that Sells
Mastering the Art of Persuasion
In the competitive marketplace of ideas, where attention is the ultimate currency (see our post on attention spans), creating content that sells is paramount. Crafting content that not only grabs attention but also persuades is an art underpinned by science, notably neuroscience
Is it Still Possible
Organic Brand Building on Social Media
We’ve all tried to do it across multiple social media sites, build that organic traffic to stay away from paid social. Let’s face it, by the time we add staff and content writers, agencies, video production and promotions, this new world of word-of-mouth isn’t exactly cheap, is it? But first, let’s cover exactly what organic social is.
Australia’s Podcast Boom in a Global Context
Aussies Ears Tuned In
In recent years, Australia has experienced a remarkable podcast boom, mirroring global trends but with a unique, unmistakable Aussie flavour. One show standing at the forefront of this wave is the Hamish & Andy Show, boasting over a million listeners monthly.
Striking the Perfect Balance
The Art of Retargeting
In digital marketing, sometimes it’s not about making a grand first impression—it's about those crucial second chances. That's where retargeting efforts can shine. By reconnecting with individuals who've already interacted with your brand, you're nurturing a relationship that may have just needed a little nudge to get it over the line to conversion.
How Media Agencies Navigate Skewed Data to Deliver Optimal Media Schedules
Cutting Through the Noise
In today's fragmented media landscape, the challenge for media agencies isn't just choosing where to place a client's advertisement—it's navigating the minefield of varied and often skewed data to do so.
And How to Boost Your Sales with All Formats
In the ever-evolving digital marketing landscape, “traditional” advertising avenues are quickly losing their effectiveness. Banners, pop-ups, and irrelevant sidebar ads are now often ignored or blocked by savvy consumers. What is the smart way to circumvent this issue? Native advertising.