Got a question about Broadcast TV or Video on Demand? Check out our frequently asked questions.
Classic broadcast TV media builds brand awareness and promotes target market growth. At MPA Media we deliver comprehensive and effective media schedules tailored to suit your budget.
In today's competitive landscape, brands must not only foster brand advocacy but also actively expand their target audience. Broadcast television advertising is pivotal in this expansion, offering unparalleled reach. Despite the rise of digital platforms like Video on Demand, Broadcast TV continues to command a significant 66% share of total TV viewership, maintaining its position as a dominant force in reaching the coveted Australian grocery-buying segment at 64%. Moreover, it remains a powerful channel to engage with key demographics, including those aged 16-39 and 25-54 years.
While there's a common perception that TV media advertising campaigns come with a hefty price tag, this is not a foregone conclusion. At MPA Media, we specialise in TV media buying and planning, crafting cost-effective broadcast television advertising campaigns that don't sacrifice impact. Our media buying and planning strategies are a testament to our deep industry acumen, ensuring that our clients' TV media schedules are not only efficient but also effective. We leverage our extensive knowledge and expertise in TV media planning alongside our adept media buying capabilities to deliver campaigns that resonate with audiences and drive tangible results.
Harness the Power of Broadcast TV
Broadcast TV holds a unique and powerful position. With over 12.5 million people around Australia weekly tuning in, broadcast television advertising maintains its robust influence.
At MPA, we leverage the substantial reach of broadcast TV to amplify your brand's message effectively. From Peak Night to Off Peak, Sponsorships and Infomercials, we reach diverse audiences ensuring immediate and lasting brand recognition. We deal with the direct sales divisions of the TV Stations, effectively acting as one large client, therefore accessing substantial trading discounts, as well as distress media advertising time. By buying TV media through MPA, you receive substantial savings, matched with exceptional strategy and planning.
Our Commitment to Your Success
As a trusted partner at MPA, we don’t just provide media services. We invest in your success, delivering unrivalled service, valuable insights, and innovative solutions to ensure your message reaches the right audience at the perfect moment. The outcome - tangible value!
Ready to elevate your media strategy with Broadcast TV? Contact us today, and let's begin the journey to write your brand's success story together. Or find out more about the benefits of Video on Demand Media.
We've also included a breakdown on TV terminology.
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Gain a greater understanding of TV media
Media Planning for Maximum ROI
Optimise your TV Advertising Strategy
A well-thought-out buying strategy is the backbone of any successful TV advertising campaign. Without it, you risk not fully leveraging your budget, leading to suboptimal campaign performance. This series will delve into TV advertising buying essentials, providing actionable insights to enhance your strategy.
What is Broadcast TV in Australia?
In Australia, broadcast TV refers to television stations and channels transmitting programming to audiences via radio waves. This includes commercial networks such as Seven Network, Nine Network, and Network Ten, as well as public broadcasters like the ABC and SBS.
How Does Video On Demand (VOD) Work in Australia?
In Australia, there are two types of VOD services.
VOD services such as Netflix, Stan, and Amazon Prime Video, allow users to select and watch video content whenever they want, without a fixed broadcast schedule. These services typically require an internet connection and a subscription fee.
There are also VOD services linked to the current Broadcast channels. You would know these as 9Now, 7Plus, 10Play, SBS on Demand and Foxtel which is a little bit different, but also offers advertising space.
Many of the current American VOD stations are looking to introduce paid advertising to reduce subscription costs.As yet, these have have not made an impact in Australia.
What is the Difference Between Broadcast TV and VOD?
The primary difference between broadcast TV and VOD lies in their delivery method and viewing flexibility. Broadcast TV follows a set schedule and is transmitted over-the-air, while VOD services offer content that can be streamed anytime, anywhere, provided you have an internet connection.
What are the Most Popular VOD Services in Australia?
Some of the most popular VOD services in Australia include Netflix, Stan, Amazon Prime Video, Disney+, and Binge. These platforms offer a diverse range of content, from local Australian productions to international movies and series.
However, us Aussies love our free content and that means our traditional Broadcast stations, Digital offerings. These offer fantastic value for money and are the current means of getting in front of TV viewing audiences at a fraction of the cost of Broadcast TV.
Is VOD Replacing Traditional Broadcast TV in Australia?
While VOD services are growing in popularity due to their convenience and expansive content libraries, traditional broadcast TV continues to hold significant value, particularly for live events like sports and news. The two mediums often complement each other in a comprehensive media strategy.
How Does TV Media Buying Work in Australia?
TV media buying in Australia involves securing ad slots on broadcast and VOD platforms to reach specific audiences. This process includes identifying the target audience, researching appropriate TV channels or programs, and negotiating prices for ad placements. This can be done via. Media agencies such as MPA to secure the best possible rates directly with Stations or purchased programmatically as an integrated media campaign
Why Should I Consider TV Media Buying for My Business?
TV advertising in Australia continues to be a powerful way to reach a wide audience and is, therefore one of the best mediums to build awareness. With the right strategy, businesses can achieve significant brand visibility, capture diverse demographic groups, and leverage the impact of visual and audio content.
What are the Costs of TV Media Buying in Australia?
The cost of TV media buying in Australia varies based on factors such as the chosen network, the time of broadcast, the length of the ad, and the specific program during which the ad will air. Primetime slots and popular shows typically command higher prices.
At MPA we create bespoke schedules for our clients, meaning we provide a schedule that includes both peak and off-peak programs that still meet your goals, but while providing better reach and frequency of your ad. And that means better value.
What is the Difference Between Broadcast TV and VOD Media Buying?
Broadcast TV media buying involves purchasing ad spots during scheduled programming, whereas VOD media buying allows for ads to be placed within on-demand content. VOD advertising can offer more precise targeting options due to detailed viewer data which is collected over time. It's not uncommon for popular TV programs to be available via VOD for many months after they are aired on broadcast TV channels.
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