What is marketing? has there always been a blurring between sales and marketing or has there been a shift since digital emergence? Rediscover the art of marketing as we cover the basics and how many of the fundamentals, of the past are still highly relevant today.
A Nostalgic Revival
The Renaissance of Print Magazines in 2023
What’s old is new again! We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left). In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.
And Land Your Audience Right Where You Want Them.
How to Create an Effective Landing Page
Creating an effective landing page is more art than science, but many businesses still struggle to get it right. While there are several key elements to consider, it's often what's missing or poorly executed that leads to subpar conversion rates. Why? Because we landed our audience at the wrong part of the conversation.
Getting it Right
10 Essential Steps to Writing an Effective Marketing Plan
In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.
A Synergistic Approach for Awareness and Conversion
The Power of Above the Line Media
Today, where every brand vies for consumer attention, the advertising landscape has evolved dramatically. Marketers are constantly exploring new avenues to create brand awareness and drive conversions. And while many look to digital and social as the golden chalice, both have their unique strengths and combining them can lead to a powerful synergy that maximises results.
It's more common than you think
Is Your Creative Messaging Killing Your Conversion?
Imagine you walk into a party. You know the host, and you've become quite close but know none of their friends. It is the first time to meet them, and you want to impress! You walk in and get a drink. You can't see the host, so you are standing alone. Someone approaches you, and you begin to chat. The person asks you about yourself, how you know the host and what you do. You speak about yourself, quite comfortable in this conversation. Yet. the person quickly moves away to another group. They don't invite you to meet others. Why?
Media Spend Versus Creative Production
Striking the Perfect Balance
The world of advertising is ever-evolving, and the debate over the right allocation between media spend and creative production is age-old. As brands vie for consumer attention, it’s essential to strike a delicate balance to ensure campaigns not only reach but also resonate. But, what's the magic formula?