Skip to the content

Latest Stats from 9 Network 6-12 March

TV Viewing

With so much going on in the media, it's not surprising that Aussies are looking for a bit of escapism in their TV viewing. And the outright audience winner seems to be MAFS.

An audience pleaser, MAFS Live TV audience has increased a whopping 51% and a combined Live and Video on Demand of 20%. Add other successful 9 shows such as La Brea and Saving Hope, and the Network is looking strong, winning both the coveted 25-54 year and the hard to reach 18-39 year demographics. Download the latest stats here.

 

Publishing

Not surprisingly, mobile access dominates premium mastheads with a 62% share for the week. The second week of March was big on news, especially with the passing of Shane Warne over the weekend. This drove a peak on Monday as news on Floods and the war in Ukraine continued to come through. The top publication nationally is The Age, with Monday's 7-9 am the peak time for readership. View the latest stats here.

 

Digital

With the week bringing the sadness of Shane Warnes passing, health and fitness drove significant increases for 9 Honey. Unique visitors were up 41% week on week, indicating motivation on diet and exercise were top of mind. View the latest 9 Honey stats.

About the author

Alastair is our Media Director at MPA

Unlock Sharper Media Rates and Enjoy Better Results

Get more value for your advertising budget. Call our experienced media planning and media buying team to discover how we can transform your advertising campaign.