Build Brand Awareness with TV Ad Campaigns
TV advertising captures your audience’s attention and builds lasting connections via an impactful and visual medium.
MPA Media marries the very best audience data insights with hand crafted placement schedules, to deliver your advertising to the right audience, at the right time AND at the very best rate in market to maximise engagement and drive results.
Harness the Power of TV Advertising
Over 13 million people watch TV every day in Australia.
At MPA Media, our media buying and planning strategies harness TV advertising to build brands and make sales. Our TV media buying and planning covers Peak Night, Fringe Peak and Off Peak, Sponsorships, Program Integration and Infomercials, and our hand-crafted spot schedules reach precise audiences, delivering immediate and lasting brand recognition. What’s our USP? We deal with the direct sales divisions of the TV stations that are established to ‘trade at the cellar door’, which allows us to access substantial price discounts, as well as accessing last-minute distress media . When you’re a customer of MPA you receive exceptional customer service, industry leading strategy and planning and sharper rates, backed by full campaign reporting and real time optimisation.
If you’re new to TV advertising, you might think the costs are preclusive. With diverse digital channel offerings and AI TV production, TV advertising can be highly affordable. At MPA Media, our speciality is TV media buying and planning, crafting cost-effective broadcast television advertising campaigns that deliver results.
We’re committed to Your Success
Your success is our success. That’s why we have long-term client partnerships. Make the change to MPA Media.
Contact us today, Or find out more about the benefits of Video on Demand Media.
Our Media Partners
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
Torch Media
Frequently Asked Questions
Got a question about Broadcast TV or Video on Demand? Check out our frequently asked questions.
In Australia, broadcast TV refers to television stations and channels transmitting programming to audiences via radio waves. This includes commercial networks such as Seven Network, Nine Network, and Network Ten, as well as public broadcasters like the ABC and SBS.
In Australia, there are two types of VOD services.
VOD services such as Netflix, Stan, and Amazon Prime Video, allow users to select and watch video content whenever they want, without a fixed broadcast schedule. These services typically require an internet connection and a subscription fee.
There are also VOD services linked to the current Broadcast channels. You would know these as 9Now, 7Plus, 10Play, SBS on Demand and Foxtel which is a little bit different, but also offers advertising space.
Many of the current American VOD stations are looking to introduce paid advertising to reduce subscription costs.As yet, these have have not made an impact in Australia.
The primary difference between broadcast TV and VOD lies in their delivery method and viewing flexibility. Broadcast TV follows a set schedule and is transmitted over-the-air, while VOD services offer content that can be streamed anytime, anywhere, provided you have an internet connection.
Some of the most popular VOD services in Australia include Netflix, Stan, Amazon Prime Video, Disney+, and Binge. These platforms offer a diverse range of content, from local Australian productions to international movies and series.
However, us Aussies love our free content and that means our traditional Broadcast stations, Digital offerings. These offer fantastic value for money and are the current means of getting in front of TV viewing audiences at a fraction of the cost of Broadcast TV.
While VOD services are growing in popularity due to their convenience and expansive content libraries, traditional broadcast TV continues to hold significant value, particularly for live events like sports and news. The two mediums often complement each other in a comprehensive media strategy.
TV media buying in Australia involves securing ad slots on broadcast and VOD platforms to reach specific audiences. This process includes identifying the target audience, researching appropriate TV channels or programs, and negotiating prices for ad placements. This can be done via. Media agencies such as MPA to secure the best possible rates directly with Stations or purchased programmatically as an integrated media campaign
TV advertising in Australia continues to be a powerful way to reach a wide audience and is, therefore one of the best mediums to build awareness. With the right strategy, businesses can achieve significant brand visibility, capture diverse demographic groups, and leverage the impact of visual and audio content.
The cost of TV media buying in Australia varies based on factors such as the chosen network, the time of broadcast, the length of the ad, and the specific program during which the ad will air. Primetime slots and popular shows typically command higher prices.
At MPA we create bespoke schedules for our clients, meaning we provide a schedule that includes both peak and off-peak programs that still meet your goals, but while providing better reach and frequency of your ad. And that means better value.
Broadcast TV media buying involves purchasing ad spots during scheduled programming, whereas VOD media buying allows for ads to be placed within on-demand content. VOD advertising can offer more precise targeting options due to detailed viewer data which is collected over time. It’s not uncommon for popular TV programs to be available via VOD for many months after they are aired on broadcast TV channels.
