Outdoor advertising is basking in a media renaissance.
More advertisers and marketers than ever before have realized the potential to reach their target audience where they live, work, travel and spend their down time through outdoor.
In 2016, the sector recorded its 7th year of consecutive revenue growth. And with the introduction of MOVE – the Measurement of Outdoor Visibility and Exposure – Outdoor delivers quantifiable reach and frequency metrics to marketers and media buyers.
Outdoor/Out of Home delivers a high ROI across all categories. It is an effective and highly efficient stand alone media channel, however it increases media ROI when used in combination with other media channels.
Did you know, the more advertisers spend in Out of Home, the more it returns, versus Television where the more spent the less television returns?
Out-of-Home delivers ROI and memory recall as a stand-alone medium and a media multiplier
The higher the budget spend on Out-of-Home the larger the return on investment
Why choose Outdoor/Out of Home Media?
- Out-of-Home delivers a high ROI across all categories
- It is an effective and efficient media channel in its own right
- It multiplies and expands the ROI of other media channels
- The more you spend in Out-of-Home the more it returns versus TV where the more you spend the lower the return
(Source OMA Brand Science Study)
And research shows that Out-of-Home Advertising can actively impact search from mobile by up to 17%. When integrated as part of a combined outdoor and digital campaign these results are amplified with the opportunity to generate time on your website greater.
Types of Outdoor
MPA offers outdoor media buying services in;
- Billboard including large format poster
- Transit advertising and wraps including taxis, buses, trains, trams, ferries, light rail, railway stations
- Street furniture including bus shelters, kiosks, telephone booths, street posters
- Mobile Billboards
- Airport Advertising including large format and carousel
- Shopping center
- Ambient advertising
- Point of Sale
Digital Outdoor eliminates the need for costly vinyl kedder (skin) production allowing more budget to be invested back into media. It also allows for multiple messages to be run on the same site.
For advertisers, this shortens the lead time to be in market and means that price points and messages can be changed tactically. Live feeds are also possible to allow information to be delivered to eyes in real time, such as weather conditions for the travel sector, or price reductions for retailers.
Why choose MPA for Outdoor/ Out of Home Advertising
There are many companies and agencies selling across the Outdoor sector, many without the diversity of product set or advertising campaign experience to deliver a successful media outcome.
MPAs proposition is that experience, creativity, product knowledge and connections, work in synergy to deliver our clients outstanding Outdoor/OOH results.
Whether you’re a multinational or a small business, MPA should be your first point of contact for all things Outdoor. MPA will provide you with;
- Exceptional Customer Service
- 20+ years Outdoor experience
- The best media rates
- Discounted production
- Distress opportunities
- Creative design services – we know how to make your message cut through to maximize ROI
MPA has access to last minute distress deals at up to 90% off rate card, as well as the best discounts across digital billboards, large format billboards, buses, trams, taxi’s, airport, ferry’s, train stations and shopping centre media.
Why go direct? MPA will deliver your business the best rates, lower production costs AND our service is free. You only pay for the media you book, no service fees!