Outdoor Advertising is one the fastest growing and most engaging medias available. As Australia’s population grows and transit times increase, Outdoor Media has become a more relevant powerful advertising media. With audiences fragmenting across other media, Outdoor is consistently gaining audiences and growing formats.
Outdoor Advertising achieves excellent cut through as it stands alone without competing against the noise of other advertising.
What makes Outdoor Media cut-through?
Outdoor Advertising is high impact, highly visible, larger than life images with strong branding and call to action messaging that really stands out.
Research from Nielsen shows that 86% of people agree that Outdoor Advertising makes brands stand out.
Outdoor Advertising is engaging. Digital and mobile technologies used in OOH encourage greater consumer interactivity. In a study conducted by the Outdoor Advertising Association of America (OAAA), 71% of people said they felt more positive towards a brand that offers interactive outdoor advertising.
According to Nielsen, 75% of people agree that outdoor advertising gives them something to look at when they’re out and about.
Outdoor Advertising is cost effective. Outdoor Association studies show that Outdoor Advertising is the second most efficient media in terms of Return on Investment (ROI), after television. The higher the proportional spend on outdoor advertising in an advertising campaign, the more efficient it becomes.
Outdoor Media comes in many forms
Gone are the days of simple billboards and bus sides, today's outdoor formats are wide and varied.
- Digital Billboards
- Bus/tram shelters
- Bus/tram externals
- Phone booths
- Train externals
- Rail platform & concourse
- Bus interchange
- Bus/tram internals
- Airport externals
- Airport internals
- Shopping centres
- Office buildings and lifts
- Medical centres and Doctors’ surgeries
- Petrol stations
Digital Outdoor eliminates the need for costly vinyl kedder (skin) production allowing more budget to be invested back into media. It also allows for multiple messages to be run on the same site.
For advertisers, this shortens the lead time to be in market and means that price points and messages can be changed tactically. Live feeds are also possible to allow information to be delivered to eyes in real time, such as weather conditions for the travel sector, or price reductions for retailers.
Why choose MPA for Outdoor/ Out of Home Advertising
The Media Planning Agency has been at the forefront of Outdoor Advertising for 20 plus years.
The Media Planning Agency are Outdoor (Out of Home Media) specialists.
The Media Planning Agency services all clients big and small, Australia wide.
The Media Planning Agency plan and create highly successful and award winning outdoor campaigns.
The Media Planning Agency has the negotiating power to deliver you the very best discounted and distress Outdoor and Bus Advertising rates.
The Media Planning Agency’s award winning creative team can design your Outdoor and Bus Advertising artwork to ensure maximum impact and ROI.