At MPA we cover all areas of media to keep you up to date on what's working, what's not and what you should look out for.
Navigating the New Age of Search Engines
The Rise of AI in SEO
One of the most significant factors influencing recent changes in SEO change is the integration of Artificial Intelligence (AI) and Machine Learning (ML). The way search engines understand, interpret, and rank content has undergone a transformation, leading to a paradigm shift in SEO strategies
A Nostalgic Revival
The Renaissance of Print Magazines in 2023
What’s old is new again! We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left). In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.
And Land Your Audience Right Where You Want Them.
How to Create an Effective Landing Page
Creating an effective landing page is more art than science, but many businesses still struggle to get it right. While there are several key elements to consider, it's often what's missing or poorly executed that leads to subpar conversion rates. Why? Because we landed our audience at the wrong part of the conversation.
A Synergistic Approach for Awareness and Conversion
The Power of Above the Line Media
Today, where every brand vies for consumer attention, the advertising landscape has evolved dramatically. Marketers are constantly exploring new avenues to create brand awareness and drive conversions. And while many look to digital and social as the golden chalice, both have their unique strengths and combining them can lead to a powerful synergy that maximises results.
A Game Changer for Online Success
Harnessing the Power of AI for Effective SEO
In the constantly changing landscape of online marketing, Search Engine Optimization (SEO) plays a pivotal role in determining a website's visibility and success. However, as search engine algorithms become increasingly complex, staying ahead of the competition requires more than just traditional SEO strategies. Enter Artificial Intelligence (AI), a game-changing technology that now offers the tools to revolutionise how businesses approach SEO.
Why Data and Paersonas Work So Well for Conversion Marketing
The New Must Haves
"Data is the new oil!" We've all heard this saying a dozen times over. In the age of digital transformation, data is indeed invaluable. But much like unrefined oil, raw data needs processing to provide true value. Enter: personas. Together, data and personas form a powerful mix that can supercharge your conversion rates.
How Audio is Making a Resounding Comeback in 2023
The Audio Renaissance
With the rapid technological advancement of recent years, it's no surprise that the media landscape is continually evolving. Social media, BVOD, and SVOD once took the limelight. TV and video content surged ahead. Yet, radio often found itself in the shadows, being perceived as an expensive option with limited targeting.
Reach versus Targeted Shows
Crafting the Perfect TV Media Schedule
We've all been there. The excitement of seeing a favourite show like 'The Block' gain popularity and wanting to leverage that momentum to advertise your brand. But is that always the right strategy for your budget? This piece dives deep into the complexities of TV media schedules and the golden question: Reach and Frequency or Show-Specific ads?