Embracing Full Funnel Advertising for Comprehensive Growth
Evolving Beyond PPC
Digital advertising's beauty lies in its evolution. You may have started your journey with Pay-Per-Click (PPC) on platforms like Google or Bing, reaping measurable results. But there's a broader horizon ahead, beckoning you towards full-funnel advertising that melds both performance and brand awareness. So, how do you scale up and what does the roadmap look like? Let’s delve in.
The Underrated Power of A/B Testing in a Tight Budget Era
Maximising Digital Impact
In an increasingly digital-driven world, ensuring every marketing dollar counts is paramount. As discretionary spending takes a dip, how can businesses ensure their online presence isn't just seen, but effective? Enter A/B testing – the silent guardian of digital marketing strategies. Let's demystify its potency, especially in these testing times.
It's more common than you think
Is Your Creative Messaging Killing Your Conversion?
Imagine you walk into a party. You know the host, and you've become quite close but know none of their friends. It is the first time to meet them, and you want to impress! You walk in and get a drink. You can't see the host, so you are standing alone. Someone approaches you, and you begin to chat. The person asks you about yourself, how you know the host and what you do. You speak about yourself, quite comfortable in this conversation. Yet. the person quickly moves away to another group. They don't invite you to meet others. Why?
How Audio is Making a Resounding Comeback in 2023
The Audio Renaissance
With the rapid technological advancement of recent years, it's no surprise that the media landscape is continually evolving. Social media, BVOD, and SVOD once took the limelight. TV and video content surged ahead. Yet, radio often found itself in the shadows, being perceived as an expensive option with limited targeting.
Reach versus Targeted Shows
Crafting the Perfect TV Media Schedule
We've all been there. The excitement of seeing a favourite show like 'The Block' gain popularity and wanting to leverage that momentum to advertise your brand. But is that always the right strategy for your budget? This piece dives deep into the complexities of TV media schedules and the golden question: Reach and Frequency or Show-Specific ads?
The Power of 100% Screen Advertising
Dominating the Screen
In today's digital age, the battle for attention is fierce. Amidst the cacophony of notifications, pop-ups, and browser tabs, advertisers need to up their game to make an impact. Enter the era of 100% screen advertising – the cinematic experience in the palm of your hand. This approach, with its immersive experience, is revolutionizing the way brands engage with their audiences. But why is it garnering so much attention?
Media Spend Versus Creative Production
Striking the Perfect Balance
The world of advertising is ever-evolving, and the debate over the right allocation between media spend and creative production is age-old. As brands vie for consumer attention, it’s essential to strike a delicate balance to ensure campaigns not only reach but also resonate. But, what's the magic formula?