Why Is Radio So Successful for Building Brands and Driving Sales?
Because 95% of Australian’s Listen to Radio Every Week*
(*Source GFK)
Here are some fast Radio Advertising facts:
- Australian’s listen to 16 hours of radio each week
- Nearly 14 million people across the 5 capital cities listen to radio each week
- Live radio is the number 1 commercial audio platform across all demographics
- Live Australian Commercial Radio has nearly 10x the share of the free music streaming services combined
- Radio is the most preferred in car audio
MPA Media hand crafts bespoke radio advertising strategies for business, using data to identify audience segments across stations and times of day, along with commercial formats like Live Reads, Sponsorship Credits and Recorded Commercials. We then negotiate the very best deals in market that include guaranteed value added bonus, to ensure results.
Maximise your results with MPA Media
Harnessing Digital Radio and Podcasts for Targeted Messaging
Digital radio broadcasts and podcast media are redefining audience engagement, offering precise targeting capabilities that ensure relevancy and heightened market capture. MPA’s expertise in these rapidly evolving platforms ensures you get results.
Innovate with Podcast Advertising
The podcast revolution is here, and MPA’s team of radio advertising experts is busy crafting podcast advertising campaigns that embody your brand’s ethos and connect with the growing Australian audience. Dive into the podcast wave and engage with audiences who are eager to listen and engage.
Amplifying Your Brand’s Voice
MPA Media is more than a radio advertising agency; we’re your partner in success. We’ll elevate your brand with strategic insights, bespoke planning, and innovative audio advertising solutions that echo your unique goals.
Turn Up the Volume on Your Brand’s Message
Are you ready to amplify your brand with radio and podcast media? Contact MPA today.
Our Media Partners
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
Torch Media
Frequently Asked Questions
Got a question about advertising on radio or a podcast? Check out our frequently asked questions for more information.
Radio and Podcast media buying in Australia involves securing ad slots on radio broadcasts and podcast episodes. It’s a strategic process to reach targeted audiences through audio advertising, both on traditional radio and digital podcast platforms.
Radio and podcast media buying provides brands access to a wide and engaged audience. Radio offers broad reach, while podcasts allow precise targeting to niche demographics. Both mediums are excellent for building brand awareness and driving consumer action.
Costs vary depending on factors like the radio station’s popularity, the podcast’s listener numbers, the ad length, and the time slot for radio ads. The specifics of your campaign objectives and target audience also affect the final cost.
Key metrics such as reach, impressions, and frequency are used to measure campaign success. Listener engagement, direct responses, website traffic spikes, and increases in sales or enquiries after the campaign can also indicate effectiveness.
Absolutely. While radio advertising allows geographic and demographic targeting based on station selection and time slot, podcast advertising offers even more specific targeting based on listener interests, behaviours, and demographic details.
For Media Agencies such as MPA Direct buying involves purchasing ad spots directly from radio stations or podcast producers. In contrast, programmatic buying uses automated technology for ad purchasing, offering advantages such as real-time bidding and advanced audience targeting.
Yes, advertising is possible on both national and local radio stations. Your choice would depend on your campaign goals, target audience, and budget.
The best time depends on your specific objectives and target audience. However, planning ahead of major events or seasons when ad demand is high can help secure desirable slots at competitive rates.
While direct purchasing is possible, working with a media agency offers significant advantages. Agencies have extensive industry knowledge, access to better rates, and can optimise your ad placements for maximum impact.