Build Awareness & Drive Sales.
MPA Media is an expert in Billboard advertising and Out of Home Advertising in Australia and New Zealand. We plan and buy every type of Outdoor Media: Large Format Digital & Static Outdoor, Airports, Buses, Bus Stops, Trains & Train Stations, Shopping & Retail, Posters and Petro Convenience. MPA media a one stop shop for creative, production and media. We work with campaigns BIG, MEDIUM and SMALL and deliver cost effective and targeted media solutions. We also have distress availabilities at large discounts.
Maximising Brand Awareness with Billboard Advertising.
The evolution of digital billboard advertising has revolutionised production processes, significantly cutting costs and offering options for businesses of all sizes. These cost reductions translate into more affordable billboard solutions.
Our billboard campaigns go beyond traditional branding. With digital precision and programmatic adaptability, your messages can be tailored in real-time, responding to variables like weather or the time of day, ensuring the most targeted and engaging communication possible. The result? A tailored marketing message that reaches the right people at the right time.
Explore how our tailored billboard campaign solutions can propel your brand to new heights. Contact the experts at MPA Media today and elevate your advertising strategy.
High Impact, High Awareness Billboard Media
Billboard advertising remains an incredibly powerful medium that cannot be ignored. Outdoor Billboards offer a tangible, unskippable, and impactful way to connect with your audience. They create brand awareness, drive foot traffic, and reinforce your message, making them an integral part of any comprehensive marketing strategy.
Maximise Brand Awareness with Billboard Advertising
Increase your brand recognition with billboard advertising. Typically placed in highly-populated areas like highways, city centres, and commercial districts, billboards help capture people’s attention as they go about their daily activities.
Billboard advertising rates play a key role in building a successful outdoor advertising campaign. The Media Planning Agency offers maximum discounts and value-added offers on billboard rental costs, ensuring you get good deals and great local exposure.
Understanding Billboard Advertising Rates
Billboard advertising is a prominent form of out-of-home (OOH) advertising that captures the attention of a broad audience. Designed to make a big impact with bold visuals and concise messaging, it targets commuters, pedestrians, and other passersby.
The expansive size and visibility of billboards ensure that they are hard to ignore, making them a popular choice for businesses looking to make a lasting impression. They are an effective tool for increasing brand awareness, launching new products, or reinforcing key marketing messages.
Unlike other advertising channels, billboards provide continuous exposure, with messages displayed 24/7. This makes the outdoor advertising rates for billboards worth their price.
How Billboard Advertising Costs Are Calculated in Australia
The cost of billboard advertising in Australia varies based on several factors, each contributing to the overall expense of a campaign.
What are the Standard Sizes and Formats for Billboards in Australia?
In Australia, outdoor advertising rates for billboards are largely impacted by their size and format. Different choices are available to suit different advertising needs and budgets.
Poster
6M X 3M
Lowest Cost
Most common size
- Local Advertising
- Path to Purchase
- National packs available
Main and secondary roads
15,000 – 30,000 cars p/d
Portrait
4M X 6M • 6M X 10M
Low Cost
Suits Retail Advertiser
Path to Purchase
Secondary roads
15,000 – 30,000 cars p/d
Super 8
8.3M X 2.22M
Least common size
Low / Medium Cost
Mostly secondary roads only
15,000 – 30,000 cars p/d
Supersite
12.66M X 3.35M
Most Common size
High Demand
Medium Cost
Main Arterials, Freeways, Secondary Roads
Spectacular
18.99M X 4.55M
High Cost
Common size
High Demand
- Mass Brand Awareness
- High Reach
- High Frequency
- High Impact
Main Arterials, Freeways
50 – 140,000 cars p/d
Gantry
22.58M X 2.55M
Highest Cost
Common Size
High Demand
- Mass Brand Awareness
- High Reach
- High Frequency
- Maximum Impact
Main Arterials, Freeways
80,000 – 160,000 cars p/d
Landmark
MIXED SIZES
Highest Cost
High Demand
- Mass Brand Awareness
- High Reach
- High Frequency
- High Impact
Main Arterials, Freeways
Key Locations
50 -150,000 cars p/d
Digital
MIXED SIZES
Medium / High Cost
High Demand
- High Impact
Main Arterials, Freeways
Key Intersections
Shared Advertisers
6 – 7 Advert Rotation
Our Media Partners
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
Torch Media
Frequently Asked Questions
Got a questions about Billboard Advertising? Check out our FAQ for more information.
Billboard advertising remains an effective marketing strategy due to its unmissable nature, providing high visibility and brand exposure. It reaches a broad audience, making it perfect for raising brand awareness and promoting your products or services.
While digital marketing is essential in today’s world, billboard advertising offers a unique advantage as it complements digital efforts. Billboards provide a tangible and memorable experience that can’t be skipped or blocked by ad blockers, making them a powerful addition to your comprehensive marketing mix.
They can also form an integral part of an integrated digital advertising campaign, capturing IPs as cars travel past billboard points for valuable further messaging.
Our media agency’s team of experts will help you select the ideal billboard location based on your target audience, campaign objectives, and budget. We analyse data and insights to ensure your billboards reach the right people at the right time.
Absolutely! Our in-house team of creative experts specializes in designing captivating and impactful billboard ads. We collaborate with you to create visually stunning and compelling content that effectively communicates your message to your audience.
Billboard advertising costs can vary widely depending on factors such as location, size, format, and duration of the campaign. In Australia, billboard advertising rates can range from a few thousand dollars per month for a smaller, static billboard in a less prominent location, to tens of thousands of dollars per month for a large digital billboard in a prime spot. It’s essential to consider these variables when budgeting for a billboard campaign.
The duration of your billboard campaign depends on your specific goals and budget. We offer both short-term and long-term campaigns to cater to your needs. Our team can help you determine the ideal duration to achieve optimal results.
Yes, billboard advertising is a cost-effective way to reach a large audience compared to other traditional advertising methods. Our team ensures that your investment is optimised to deliver the best possible return on investment (ROI).
We recommend booking your billboard space as early as possible to secure the best locations to suit your goals. Planning ahead allows us to design and execute your campaign with precision and effectiveness.
Absolutely! We have experience in managing nationwide, eastern seaboard, regional and stand-alone billboard campaigns.
Yes, billboard advertising remains an effective medium, especially for brand awareness campaigns. Despite the rise of digital advertising, billboards offer unparalleled visibility and continuous exposure, making them a valuable tool in a comprehensive marketing strategy. The introduction of digital billboards has also enhanced the medium’s flexibility, allowing for more dynamic and engaging content that can be updated in real time.
