Put your brand in front of a captive audience.

MPA Media are expert Cinema media buyers. From targeted local campaigns, to full national cinema buys including lobby take overs, we can help deliver your message to this engaged audience.

Cinema Venues include Hoyts, Event, Village, Reading, Palace, Dendy and Independents

Buying models

Here are the campaign options.

Follow Film

A Follow Film buy aligns your brand with specific blockbuster movies. It provides scale, exclusivity and association with the biggest moments in popular culture.

A Follow Film buy means you can:

  • Drive mass scale over a short period of time ​

  • Own a key cultural moment​

  • Align talent / brand for your product​

  • Lock-in full category exclusivity​​

Movie Audience Preferred

Movie Audience Preferred (MAP for short) is a targeted and cost efficient CPM buy that provides flexibility in programming and geo-targeting.

Buying a MAP campaign option gives you:

  • A more effective alternative to a TV buy

  • The ability to maximise the reach of your campaign and guarantee delivery against a specific target audience​

  • Full flexibility in programming​

  • The capability to geo-target​

Roadblock

A Roadblock buy is a week-long domination with your ad on all cinema screens nationally. It gives your brand the ability to build reach as quickly as possible.

A Roadblock buy gives you:

  • A full national network buy with your ad on every available traditional session

  • A flat weekly rate​

  • Delivery of audience within 10% tolerance​

Digilites

Digilites are high-impact, premium digital screens targeted to moviegoers, all located on unmissable entry points to a cinema. Digilites complement your campaign on-screen activity by adding an additional touch point to help increase your reach & frequency.

Digilite campaigns feature:

  • 15 second animated creative (no sound) ​

  • High share of voice – maximum of 6 advertisers per loop​

  • Geo-targeting capabilities​

  • Audience tracking ​

Partnerships

Maximise brand awareness by aligning with some of the biggest cinema exhibitor franchises in the country. With a variety of flexible entitlements included in each opportunity, a partnership ensures your brand has presence across the entire cinema consumer journey.

Our Media Partners

Unlock a world of valuable media options that align perfectly with your brand’s vision and objectives.

Ready to Experience the Difference Working with The Right Media Agency Makes?

Unlock a world of valuable media options that align perfectly with your brand’s vision and objectives.
Ready to Experience the Difference Working with The Right Media Agency Makes?