With decades of experience and many highly successful campaigns under our belts, The Media Planning Agency has a deep understanding of the nuances and specificities of the tourism and leisure industry, which is crucial for businesses looking to improve ROI. We work across the spectrum of Clubs, Pubs & Restaurants; Destination and Leisure; Hotels, Resorts & Venues – we have the runs on the board to deliver your campaign success.
MPA has a Deep Understanding of the Market
MPA possesses an in-depth knowledge of the tourism and leisure market in Australia. We have worked with some of the best-known brands across Hospitality, Tourism & Leisure in Australia and New Zealand. We understand the trends, the target audience, and the key attractions that draw visitors. Our expertise allows us to craft campaigns that resonate with potential customers, highlighting aspects that inexperienced agencies often overlook.
Targeted Marketing Strategies
The Hospitality, Tourism and Leisure market is incredibly diverse, encompassing segments such as adventure tourism, eco-tourism, luxury travel, and cultural tourism. MPA has experience in developing targeted marketing strategies tailored to these specific segments.
Leveraging Digital Platforms
An effective digital presence is vital for the success of any campaign. At MPA, we leverage all facets of digital, including Social, Video, Programmatic, Display, Search, and SEO, using data-driven technologies. The result is that we optimise campaigns to ensure they reach the right audience at the right time. For instance, using Instagram to showcase visually stunning locations or creating engaging YouTube videos that offer virtual tours of attractions can significantly boost engagement and interest.
Crisis Management and Adaptability
MPA has a proven track record, having successfully navigated the GFC, COVID, and unforeseen disasters. Our ability to pivot quickly and adapt strategies to address these challenges is a testament to our resilience. We have contingency plans and experience in communicating effectively in times of crisis, ensuring the safety and satisfaction of our client crisis management.
Collaborative Industry Relationships
MPA has established relationships within the tourism industry, including partnerships with travel influencers, bloggers, and media outlets. These connections can be leveraged to enhance the reach and credibility of advertising campaigns. Collaborating with influencers with a large following can create authentic and persuasive content to drive sales.
Measurable Results and ROI
One of the significant advantages of working with MPA is our focus on delivering measurable results and a strong return on investment (ROI). We pride ourselves on using advanced analytics tools to track the performance of campaigns and adjust strategies accordingly. This data-driven approach ensures that marketing budgets are spent efficiently, and the impact of advertising efforts is maximised.
The hospitality, tourism and leisure market in Australia & New Zealand presents unique challenges and opportunities that require a specialised approach. MPA brings a wealth of knowledge, targeted strategies, digital expertise, cultural sensitivity, crisis management skills, industry relationships, and a focus on measurable results. Partnering with MPA makes sound business sense for businesses aiming to attract and retain customers in this competitive market. This strategic collaboration can help unlock the full potential of your business. Let’s chat
Our Media Partners
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
