Connecting with Diverse Audiences through Targeted Media.
Gain Access to Australia’s Broader Population.
Australia is one of the most ethnically diverse countries. Nearly one in three Australian’s were born overseas (ABS 2023). And there are hundreds of media organisations to service this huge community with ethnic newspapers, websites, radio stations and TV stations.
There are over 200 ethnic newspapers, more than 100 radio stations and dozens of TV stations across Free to Air and Streaming at your disposal to reach this market.
MPA has worked in the ethnic media advertising space for 20 years and has the experience and relationships to plan, negotiate and buy ethnic media. We also offer full translation services for creative across print, digital, TV and radio.
Below is the complete list of ethnic languages you can target.
The two dominant non-European ethnic groups are Indian (846,000 made up of Hindi, Bengali and Marathi languages – ABS 2023); and Chinese (656,000 – primarily made up of Mandarin and Cantonese languages ABS 2023)
Talk to the ethnic media experts at MPA to deliver your message to these massive audiences. We offer complete turn-key ethnic media buying services.
Our Media Partners
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
