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Lawn Solutions Australia

A B2C Case Study

Lawn Solutions Australia

Maximising Return on Investment

Lawn Solutions Australia is the country’s largest network of turf growers in Australia. Their premier brands include Sir Walter DNA Certified Buffalo, Sir Grange, TifTuf and Australis.

MPA negotiated the sponsorship of Channel 7's Better Homes & Gardens in the Australian market.  Within this sponsorship MPA negotiated placement of the client product, as well as program sponsorship billboards and commercial advertising on Free to Air and Catch Up/Connected TV.

Clips were then supplied to the client to utilise on their social media platforms.

The additional value negotiated into the buy was 5 times the investment.

Result

A significant lift in brand awareness in all key demographics and they exceeded all sales targets set for the campaign.

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