*Creative by Adrenalin Marketing

Epson

EcoTank

• TV
• Connected TV / On Demand TV
• Video Pre-roll
• Digital Display
• Social
• Point of Sale

Epson in collaboration with their creative agency Adrenalin, approached MPA with a brief to deliver an awareness campaign for their revolutionary Eco-Tank Printer, a type of inkjet printer that uses refillable ink tanks instead of traditional ink cartridges. This design eliminates the need for constant cartridge replacements and offers significant cost savings. EcoTank printers come with large ink tanks that can be refilled using inexpensive ink bottles, resulting in a lower cost per page and less waste.

MPA’s brief was to deliver mass reach and frequency with a modest media budget in a highly competitive market, to put Epson’s EcoTank on the purchase consideration list with the residential consumer market.

MPA partnered with 9 Entertainment to deliver scale and engagement via program integration, program sponsorships and commercial placement across Linear, Connected and Digital Platforms. The result exceptional scale and value for the media investment. Whilst we can’t share the results for commercial confidentiality reasons, we can share that Epson continues its highly successful partnership with MPA.