By partnering with The Media Planning Agency, brands can feel confident about reaching more audiences.
Understand Outdoor Advertising Rates
Launch a high-impact outdoor advertising campaign with billboards, LED screens, bus shelter ads, and more. Reach out to your local audience and achieve a targeted, unmissable presence with out-of-home advertising.
The first step in building a strong outdoor media strategy is to understand the advertising rates. This allows you to strategically divide your outdoor media budget evenly for multiple locations.
Example for Outdoor Advertising Rates By Locations (approximate)
| Format/Location | City/Metro Area | Weekly Rate (AUD) | Monthly Rate (AUD) |
|---|---|---|---|
| Large Billboard (Digital / Static, 6 × 3 m) | Sydney CBD (high foot traffic) | $6,001 – $11,999 | $20,000 – $35,000 |
| Large Billboard (Digital / Static, 6 × 3 m) | Melbourne inner suburbs | $5,499 – $10,000 | $18,000 – $30,000 |
| Bus Shelter / Street Furniture Poster | Perth (major corridors) | $300 – $1,100 | $1,200 – $3,500 |
| Bus Side / Full Bus Wrap | Brisbane / inner routes | $2,200 – $5,500 | $8,000 – $15,000 |
| Mall / Shopping Centre Banner Placement | Adelaide (premium mall) | $1,000 – $3,000 | $3,000 – $9,000 |
| Train / Transit Station Panels | Canberra (busy stations) | $3,500 – $7,000 | $12,000 – $25,000 |
| Digital LED Screens (small/medium) | Gold Coast (tourist areas) | $1,500 – $5,000 | $6,000 – $15,000 |
Please note: These rates are for illustrative purposes only. Actual rates vary based on precise location, visibility, footfall, contract length, and seasonality.
For an accurate quote, call 1300 889 115 to speak to our team today.
What Influences Outdoor Advertising Rates
- Location & visibility: Ads in CBD core, on main arterials, or major transport hubs command premiums. A billboard on a side street will cost far less.
- Size & format: Larger formats (e.g., 6 × 3 m, full bus wraps) and digital LED screens cost more than small poster panels or bus shelters.
- Duration/contract length: Committing to multi-month contracts often gets you better per-week or per-month rates.
- Foot traffic & audience demographics: Sites with high pedestrian or vehicular traffic, or in premium demographic catchments, command higher prices.
- Production & installation costs: Mounting, artwork, electrical usage (for digital), and maintenance are often extra or built into the rate.
- Season/demand fluctuations: Demand may rise during festival periods, holidays, major events, and other peak seasons.
Tips for Buyers & Advertisers
- Always get site-specific quotes. The difference between one block and the next can be huge.
- Ask for audience / traffic data (e.g., average vehicles per day, pedestrian counts) to justify the spend.
- Negotiate added value bonuses (e.g., extra display days, “makegood” days if panel is down) in longer contracts.
- For digital billboards, confirm run times, brightness, and rotation terms.
- Don’t forget production, permitting, and installation costs. These are often not included in the face rate.
Our Media Partners
HBO Max
Channel 9
Channel 7
Channel 10
SBS
Foxtel
WIN TV
NBN TV
10 Regional
Prime TV
9NOW
7Plus
10Play
SBS on Demand
Australian Radio Network
Nova Radio
Smooth Radio
Australian Traffic Network
News Corp
Australian Community News
JC Decaux
oOh! Media
QMS
Go Transit
Moove Media
