Outdoor Advertising Reaches 97% of Australians Weekly – Plan Your Campaign With An Independent Outdoor Advertising & Billboard Expert.
MPA Media is an outdoor and billboard advertising specialist with over 25 years of experience. ms of outdoor advertising, including large-format billboards, digital billboards, mobile billboards, scooters, bikes, street posters, buses, bus stops, bus shelters, street furniture, trains and stations, airports, shopping centres, supermarkets, ferries, convenience stores, and petrol stations. We provide national planning and buying across Sydney, Melbourne, Brisbane, Adelaide, and Perth, as well as regional areas in Queensland, New South Wales, Victoria, South Australia, Western Australia, the Northern Territory (including Darwin), Tasmania, and New Zealand. We service all Out of Home Advertising AND we have the best rates in the market, as well as distress opportunities for unsold media at up to 90% discount.
Revolutionizing Billboards with Precision and Savings.
The evolution of digital billboard advertising has revolutionised production processes, significantly cutting costs and offering options for businesses of all sizes. These cost reductions translate into more affordable billboard solutions.
Our billboard campaigns go beyond traditional branding. With digital precision and programmatic adaptability, your messages can be tailored in real-time, responding to variables like weather or the time of day, ensuring the most targeted and engaging communication possible. The result? A tailored marketing message that reaches the right people at the right time.
Explore how our tailored billboard campaign solutions can propel your brand to new heights. Contact the experts at MPA Media today and elevate your advertising strategy.
High Impact, High Awareness Billboard Media
Billboard advertising remains an incredibly powerful medium that cannot be ignored. Outdoor Billboards offer a tangible, unskippable, and impactful way to connect with your audience. They create brand awareness, drive foot traffic, and reinforce your message, making them an integral part of any comprehensive marketing strategy.
Maximise Brand Awareness with Billboard Advertising
Increase your brand recognition with billboard advertising. Typically placed in highly-populated areas like highways, city centres, and commercial districts, billboards help capture people’s attention as they go about their daily activities.
Billboard advertising rates play a key role in building a successful out-of-home advertising campaign. The Media Planning Agency offers maximum discounts and added value on billboard rental costs, ensuring you receive great deals and strong local exposure.
Understanding Billboard Advertising Rates
Billboard advertising is a prominent form of out-of-home (OOH) advertising that captures the attention of a broad audience. Designed to make a big impact with bold visuals and concise messaging, it targets commuters, pedestrians, and other passersby.
The expansive size and visibility of billboards ensure that they are hard to ignore, making them a popular choice for businesses looking to make a lasting impression. They are an effective tool for increasing brand awareness, launching new products, or reinforcing key marketing messages.
Unlike other advertising channels, billboards provide continuous exposure, with messages displayed 24/7. This makes the outdoor advertising rates for billboards worth their price.
Digital Billboard Advertising Sydney Melbourne Brisbane
Digital billboards are rapidly transforming outdoor advertising. Traditionally, static billboards take weeks to print and install, where digital billboards offer businesses a flexible, cost-effective, and real-time advertising platform. We can have your campaign live same day!
Creative updates can be made almost instantly, allowing businesses to adapt quickly to market changes, promotions, or events. This level of agility places digital billboards on par with what TV, radio, and online media offer.
What are the Advantages of Digital Billboards in Sydney and Melbourne?
Why is billboard and Out of Home Advertising a smart choice for your marketing dollar?
OOH advertising connects with people when they’re out and about, at times when they’re engaged, attentive and receptive to your brand. Billboards offer precise, location-based messages that tap into local demographics, consumer habits, and biometric data. Billboards drive brand awareness, enhance campaign frequency, and prompt both in-store visits and online purchases.
What are the most common Billboard Advertising formats?
Digital Billboards
Digital billboards are dynamic and highly targeted. They are positioned in highly visible, high‑traffic locations. Digital Billboards combines the benefits of a large-format static billboard, with the flexibility to run dynamic content that can be changed almost instantly. When run with other advertising media, digital billboards improves your overall campaigns’ ROI.
What are the benefits of digital billboards?
- High Impact
- Creative flexibility
- Fast Activation
- Mass Reach
- Low Cost Per Thousand (CPM)
Where are they located?
- Iconic Landmarks
- Motorways
- Freeways
- Large Intersections
- Arterial Roads
Supersites
Super sites are the gold standard. They are located in metro and high traffic areas to deliver maximum exposure and capture the attention of your target audience. Supersites are an XL Billboard that uses scale and size to deliver ROI. These 12m high and 3m wide billboards provide prime real estate for your brand’s campaign and are an industry-standard size.
Size 12 metres wide x 3 metres high
What are the benefits of Supersites?
- Maximum visibility
- High demand
- Industry-standard sizing
- Access multiple market segments
Where are Supersites Located?
- Freeways/Highways
- Main Arterials
- Local Roads
Classic 6×3 Roadside
6 x 3 metre billboards are the most common size for billboards. 6×3’s are located in metropolitan and regional areas and across regional highways and main roads. 6×3’s are a cost-effective billboard advertising solution for SMB/Es, local and national advertisers. 6×3’s deliver large scale visibility and brand exposure.
Size: 6 metres high x 3 metres wide
Key Benefits
- Low Media Cost Per Thousand (CPM)
- Big Visibility and Exposure
- Low Production Cost
- Great for LAM (Local Area Marketing)
- Great for Brand Awareness Campaigns
- Maximum visibility & exposure
Super 8 Billboards
Super 8’s are mainly located in high profile metropolitan, urban areas and retail precincts where larger billboards won’t fit.
What are the key benefits of Super 8 Billboards?
- High Visibility
- Big Exposure
- Low Cost Per Thousand (CPM)
- Super 8s Build Brands
Where are Super 8’s located?
- Main Roads
- Retail and Shopping Precincts
- Built up Metro Areas
Out of Home (OOH) Advertising
Sydney Billboard and Outdoor Advertising
Sydney’s billboard advertising sites are positioned at high-traffic intersections, major roads, and key highways including but not limited to the Gore Hill Freeway, M1, M2, M3, M4, M5, Gore Hill Freeway, Victoria Road, Parramatta Road, Hume Highway, Princess Highway, Pacific Highway, Ryde Road, Pennant Hills Road
Melbourne Billboard and Outdoor Advertising
Billboards in Melbourne are located in areas to capture maximum exposure including
Highways:
Arterial Roads:
Brisbane Billboards and Outdoor Advertising
Billboards in Brisbane are spread across the metro area including the gateways north to The Sunshine Coast; West to Ipswich and Toowoomba and South to the Gold Coast
Key roads, freeways, and motorways in Brisbane include the Pacific Motorway (M1), Gateway Motorway (M2), Logan Motorway, and Ipswich Motorway, along with several other freeways and highways like the Bruce Highway, Western Freeway, Centenary Motorway, and Port of Brisbane Motorway. These routes connect Brisbane to major cities, other highways, and the port.
To deliver a truly effective Large Format campaign, there are several quality factors that need to be considered.
What is OOH?
Bold, clever, and sometimes daring—OOH is the ultimate stage for creativity.
OOH advertising helps brands stand out, delivering contextually relevant messages to a massive, engaged audience.
Outdoor Media Partners
BIG Outdoor
Big Rig Media
Bishopp Outdoor Advertising
Cartology
Civic Outdoor
Ei Media
Gawk
Gipps Outdoor
goa billboards
GoTransit
JCDecaux
JOLT Charge
Just Look Media
motio
OA Collective
oOh!media
Outdoor Systems
POA
QMS
Revolution360
S&J Media Group
Savage Outdoor Advertising
Scentre Group BrandSpace
S ConnectStockland
The Media Shop
Think Outdoor
Tonic Media Network
TorchMedia
Total Outdoor Media
VMO
Vicinity Centres
Wrappr
Frequently Asked Questions
Got a questions about Billboard Advertising? Check out our FAQ for more information.
Billboard advertising remains an effective marketing strategy due to its unmissable nature, providing high visibility and brand exposure. It reaches a broad audience, making it perfect for raising brand awareness and promoting your products or services.
While digital marketing is essential in today’s world, billboard advertising offers a unique advantage as it complements digital efforts. Billboards provide a tangible and memorable experience that can’t be skipped or blocked by ad blockers, making them a powerful addition to your comprehensive marketing mix.
They can also form an integral part of an integrated digital advertising campaign, capturing IPs as cars travel past billboard points for valuable further messaging.
Our media agency’s team of experts will help you select the ideal billboard location based on your target audience, campaign objectives, and budget. We analyse data and insights to ensure your billboards reach the right people at the right time.
Absolutely! Our in-house team of creative experts specializes in designing captivating and impactful billboard ads. We collaborate with you to create visually stunning and compelling content that effectively communicates your message to your audience.
Billboard advertising costs can vary widely depending on factors such as location, size, format, and duration of the campaign. In Australia, billboard advertising rates can range from a few thousand dollars per month for a smaller, static billboard in a less prominent location, to tens of thousands of dollars per month for a large digital billboard in a prime spot. It’s essential to consider these variables when budgeting for a billboard campaign.
The duration of your billboard campaign depends on your specific goals and budget. We offer both short-term and long-term campaigns to cater to your needs. Our team can help you determine the ideal duration to achieve optimal results.
Yes, billboard advertising is a cost-effective way to reach a large audience compared to other traditional advertising methods. Our team ensures that your investment is optimised to deliver the best possible return on investment (ROI).
We recommend booking your billboard space as early as possible to secure the best locations to suit your goals. Planning ahead allows us to design and execute your campaign with precision and effectiveness.
Absolutely! We have experience in managing nationwide, eastern seaboard, regional and stand-alone billboard campaigns.
Yes, billboard advertising remains an effective medium, especially for brand awareness campaigns. Despite the rise of digital advertising, billboards offer unparalleled visibility and continuous exposure, making them a valuable tool in a comprehensive marketing strategy. The introduction of digital billboards has also enhanced the medium’s flexibility, allowing for more dynamic and engaging content that can be updated in real time.