
About the project
Busy Bees Child Care Centres
- Bus Transit
Bus Advertising Contributed to an Overall Awareness Uplift of 180% and Over the Campaign a 41% Increase in Registrations
In a highly competitive Child Care market, Busy Bees recognised the need for an awareness campaign to significantly grow their brand and put them on the consideration list for parents wanting childcare placement. MPA played a key role in developing the media strategy of identifying a low cost, mass reaching media that provided longevity in market and top of mind awareness.