Marketing news

What’s old is new again!  We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left).  In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.

Good SEO in 2023 involves a comprehensive strategy focusing on various aspects, including technical SEO, content quality, user experience, and understanding evolving search engine algorithms

Creating an effective landing page is more art than science, but many businesses still struggle to get it right. While there are several key elements to consider, it's often what's missing or poorly executed that leads to subpar conversion rates. Why? Because we landed our audience at the wrong part of the conversation.

In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.

Today, where every brand vies for consumer attention, the advertising landscape has evolved dramatically. Marketers are constantly exploring new avenues to create brand awareness and drive conversions. And while many look to digital and social as the golden chalice, both have their unique strengths and combining them can lead to a powerful synergy that maximises results.

Imagine you walk into a party. You know the host, and you've become quite close but know none of their friends. It is the first time to meet them, and you want to impress! You walk in and get a drink. You can't see the host, so you are standing alone. Someone approaches you, and you begin to chat. The person asks you about yourself, how you know the host and what you do. You speak about yourself, quite comfortable in this conversation. Yet. the person quickly moves away to another group. They don't invite you to meet others. Why?

The world of advertising is ever-evolving, and the debate over the right allocation between media spend and creative production is age-old. As brands vie for consumer attention, it’s essential to strike a delicate balance to ensure campaigns not only reach but also resonate. But, what's the magic formula?