As more Australians find themselves shuttling between home and work again, we witness a resurgence of traditional "above the line" advertising avenues. One of the standouts? Bus advertising, an underrated hero in the vast Australian landscape.

With the rapid technological advancement of recent years, it's no surprise that the media landscape is continually evolving. Social media, BVOD, and SVOD once took the limelight. TV and video content surged ahead. Yet, radio often found itself in the shadows, being perceived as an expensive option with limited targeting.

The entertainment landscape has transformed over the past few years, with streaming services gaining worldwide traction. Australia, with its tech-savvy populace and hunger for quality content, is no exception.