The Modern Australian Customer's Purchase Journey
Unlock the Secrets
In the bustling arena of modern business, the path from a customer’s first glance to the final purchase has become an intricate maze. With the boom of the digital age, Australian consumers are enjoying an unprecedented power to choose. And yet, despite having a universe of data at our beck and call, the startling statistic remains: the average global shopping cart abandonment rate is an alarming 78%.
How to Choose the Right Social Media Influencer
Find Your Perfect Match
Hello to all our dear readers! Earlier, we delved into the magnetic world of influencers and their undeniable power in the realm of Gen Z. If you've kept up with our series, 'Reaching Gen Z in 2023', you know just how pivotal the right influencer can be for your brand. But here's the million-dollar question: How do you find your influencer soulmate?
Your Golden Ticket to Marketing Success
Mastering A/B Testing
Greetings, marketing maestros! Remember when we pulled back the curtain on the magic of A/B testing a few posts ago? Let's dive deeper. Think of A/B testing as your marketing crystal ball: it predicts which campaign version will resonate better with your audience. Why guess when you can test? Let’s unveil how to ace the A/B test and watch your campaigns soar.
Maximising Visibility Without Draining Your Budget
Navigating the Road of Bus Advertising
As more Australians find themselves shuttling between home and work again, we witness a resurgence of traditional "above the line" advertising avenues. One of the standouts? Bus advertising, an underrated hero in the vast Australian landscape.
The Underrated Power of A/B Testing in a Tight Budget Era
Maximising Digital Impact
In an increasingly digital-driven world, ensuring every marketing dollar counts is paramount. As discretionary spending takes a dip, how can businesses ensure their online presence isn't just seen, but effective? Enter A/B testing – the silent guardian of digital marketing strategies. Let's demystify its potency, especially in these testing times.
How Audio is Making a Resounding Comeback in 2023
The Audio Renaissance
With the rapid technological advancement of recent years, it's no surprise that the media landscape is continually evolving. Social media, BVOD, and SVOD once took the limelight. TV and video content surged ahead. Yet, radio often found itself in the shadows, being perceived as an expensive option with limited targeting.