Audience data is vital to understanding how to keep current customers, but also how to build conversion and advocacy. Keep up to date as we unwrap the secrets to who your most loyal and worthwhile customers are, how to keep them and how to get more of the same.
Navigating the New Age of Search Engines
The Rise of AI in SEO
One of the most significant factors influencing recent changes in SEO change is the integration of Artificial Intelligence (AI) and Machine Learning (ML). The way search engines understand, interpret, and rank content has undergone a transformation, leading to a paradigm shift in SEO strategies
A Nostalgic Revival
The Renaissance of Print Magazines in 2023
What’s old is new again! We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left). In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.
And Land Your Audience Right Where You Want Them.
How to Create an Effective Landing Page
Creating an effective landing page is more art than science, but many businesses still struggle to get it right. While there are several key elements to consider, it's often what's missing or poorly executed that leads to subpar conversion rates. Why? Because we landed our audience at the wrong part of the conversation.
Getting it Right
10 Essential Steps to Writing an Effective Marketing Plan
In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.
Content that Sells
Mastering the Art of Persuasion
In the competitive marketplace of ideas, where attention is the ultimate currency (see our post on attention spans), creating content that sells is paramount. Crafting content that not only grabs attention but also persuades is an art underpinned by science, notably neuroscience
Striking the Perfect Balance
The Art of Retargeting
In digital marketing, sometimes it’s not about making a grand first impression—it's about those crucial second chances. That's where retargeting efforts can shine. By reconnecting with individuals who've already interacted with your brand, you're nurturing a relationship that may have just needed a little nudge to get it over the line to conversion.