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While COVID saw an upturn in deliver of print publication to the door, the gold for print may well be in the curation of niche content.

While the size of an agency and its client roster often signify its experience and capabilities—critical aspects when entrusting your media budget—a deeper dive into the value of independent agencies is indispensable. Understanding this could potentially save clients significant amounts on their campaigns. Here's how.

The entertainment landscape has transformed over the past few years, with streaming services gaining worldwide traction. Australia, with its tech-savvy populace and hunger for quality content, is no exception.

Television, as with many media platforms, has evolved significantly in recent years, adding layers of complexity to its utilisation. To navigate this dynamic space, businesses often need media planning and buying specialists, like MPA, who can ensure a maximised return on media investment.

With the rise of platforms like Spotify, I Heart Radio, and the ever-growing importance of visual mediums, it's worth asking whether radio can still effectively capture attention in 2023.