FAQs Archive - Page 5 of 6

Q: How can I choose the right billboard location for my campaign?

Our media agency's team of experts will help you select the ideal billboard location based on your target audience, campaign objectives, and budget. We analyse data and insights to ensure your billboards reach the right people at the right time.

Q: How Does Video On Demand (VOD) Work in Australia?

In Australia, there are two types of VOD services. VOD services such as Netflix, Stan, and Amazon Prime Video, allow users to select and watch video content whenever they want, without a fixed broadcast schedule. These services typically require an internet connection and a subscription fee. There are also VOD services linked to the current Broadcast channels. You would know these as 9Now, 7Plus, 10Play, SBS on Demand and Foxtel which is a little bit different, but also offers advertising space. Many of the current American VOD stations are looking to introduce paid advertising to reduce subscription costs.As yet, these have have not made an impact in Australia.

Q: What are the Most Popular VOD Services in Australia?

Some of the most popular VOD services in Australia include Netflix, Stan, Amazon Prime Video, Disney+, and Binge. These platforms offer a diverse range of content, from local Australian productions to international movies and series. However, us Aussies love our free content and that means our traditional Broadcast stations, Digital offerings. These offer fantastic value for money and are the current means of getting in front of TV viewing audiences at a fraction of the cost of Broadcast TV.

Q: Is VOD Replacing Traditional Broadcast TV in Australia?

While VOD services are growing in popularity due to their convenience and expansive content libraries, traditional broadcast TV continues to hold significant value, particularly for live events like sports and news. The two mediums often complement each other in a comprehensive media strategy.

Q: How Does TV Media Buying Work in Australia?

TV media buying in Australia involves securing ad slots on broadcast and VOD platforms to reach specific audiences. This process includes identifying the target audience, researching appropriate TV channels or programs, and negotiating prices for ad placements. This can be done via. Media agencies such as MPA to secure the best possible rates directly with Stations or purchased programmatically as an integrated media campaign

Q: Why Should I Consider TV Media Buying for My Business?

TV advertising in Australia continues to be a powerful way to reach a wide audience and is, therefore one of the best mediums to build awareness. With the right strategy, businesses can achieve significant brand visibility, capture diverse demographic groups, and leverage the impact of visual and audio content.