The Latest News from MPA's Media Team

With the lead-up to Christmas, everyone is vying for awareness and sales. And with it, television remains a powerful and effective medium for reaching a wide audience. However, not all TV media deals are created equal, and it's crucial for businesses to be cautious when considering package TV deals that may promise low rates but come with hidden pitfalls

In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.

Today, where every brand vies for consumer attention, the advertising landscape has evolved dramatically. Marketers are constantly exploring new avenues to create brand awareness and drive conversions. And while many look to digital and social as the golden chalice, both have their unique strengths and combining them can lead to a powerful synergy that maximises results.

In the constantly changing landscape of online marketing, Search Engine Optimization (SEO) plays a pivotal role in determining a website's visibility and success. However, as search engine algorithms become increasingly complex, staying ahead of the competition requires more than just traditional SEO strategies. Enter Artificial Intelligence (AI), a game-changing technology that now offers the tools to revolutionise how businesses approach SEO.

We’ve all tried to do it across multiple social media sites, build that organic traffic to stay away from paid social. Let’s face it, by the time we add staff and content writers, agencies, video production and promotions, this new world of word-of-mouth isn’t exactly cheap, is it? But first, let’s cover exactly what organic social is.

In recent years, Australia has experienced a remarkable podcast boom, mirroring global trends but with a unique, unmistakable Aussie flavour. One show standing at the forefront of this wave is the Hamish & Andy Show, boasting over a million listeners monthly.

In digital marketing, sometimes it’s not about making a grand first impression—it's about those crucial second chances. That's where retargeting efforts can shine. By reconnecting with individuals who've already interacted with your brand, you're nurturing a relationship that may have just needed a little nudge to get it over the line to conversion.