From traditional Media to Digital, Social and everything in between. It's all about Media Buying, Media Planning, Advertising Strategy and Marketing

The Latest News from MPA's Media Team

Welcome to MPA News. Here you'll find everything from the basics of marketing to how to leverage emerging and reemerging media. 

What we understand at  MPA is that media is constantly evolving, but it doesn't mean traditional media doesn't still play a vital mix. In fact, as the landscape continues to change, just like our fashion, everything that is old becomes new and exciting again. The skill is identifying the changes and leveraging them to address your audience in new and innovative ways that convert, while engaging new audiences.

Understanding the Importance of a Buying Strategy

Radio Advertising

In the realm of radio advertising, the significance of a meticulously crafted Radio Ad Strategy and Media Planning cannot be overstated. Lacking a coherent buying strategy places your advertising campaign at a disadvantage, subjecting it to the whims of radio station sales representatives who may not always prioritise your best interests.

Media Planning for maximum ROI

Optimise Your TV Advertising Strategy

Are you aiming to elevate your TV media buying strategy? Understanding the intricacies of TV advertising buying is crucial for ensuring your campaign's success. In this comprehensive guide, we'll explore effective and practical strategies for metropolitan Sydney TV advertising, focusing on optimising your approach for Female Grocery Buyers aged 25-54.

Navigating the New Age of Search Engines

The Rise of AI in SEO

One of the most significant factors influencing recent changes in SEO change is the integration of Artificial Intelligence (AI) and Machine Learning (ML). The way search engines understand, interpret, and rank content has undergone a transformation, leading to a paradigm shift in SEO strategies

A Nostalgic Revival

The Renaissance of Print Magazines in 2023

What’s old is new again!  We see it constantly in fashion as it revives decades we would rather forget, and more recently it shifted to a resurgence of vinyl records (although the purists at heart never left).  In an era dominated by digital media, 2023 has witnessed an unexpected resurgence of print magazines, with Elle Magazine, Men’s Health and Women’s Health on the list for a print revival.

What are You Missing

Good SEO in 2023

Good SEO in 2023 involves a comprehensive strategy focusing on various aspects, including technical SEO, content quality, user experience, and understanding evolving search engine algorithms

And Land Your Audience Right Where You Want Them.

How to Create an Effective Landing Page

Creating an effective landing page is more art than science, but many businesses still struggle to get it right. While there are several key elements to consider, it's often what's missing or poorly executed that leads to subpar conversion rates. Why? Because we landed our audience at the wrong part of the conversation.

The Pitfalls of TV Packages

Beware the Green-Eyed TV Demon

With the lead-up to Christmas, everyone is vying for awareness and sales. And with it, television remains a powerful and effective medium for reaching a wide audience. However, not all TV media deals are created equal, and it's crucial for businesses to be cautious when considering package TV deals that may promise low rates but come with hidden pitfalls

Getting it Right

10 Essential Steps to Writing an Effective Marketing Plan

In today's constantly changing digital landscape, crafting an effective marketing plan is vital for any business looking to thrive. A well-thought-out marketing plan not only helps you reach your target audience but also ensures that your efforts are aligned with your business goals.

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