The Latest News from MPA's Media Team

Gather around, and discover the breakthroughs and evolution of Google. Gain a deeper understanding of the progress Google’s new iteration, Google Analytics 4 (GA4) has made, and the challenges still faced.

In an era where social media feels like the epicentre of insights, many businesses have unwittingly exchanged traditional qualitative research methods for Twitter polls and Instagram comments.

In today's fragmented media landscape, the challenge for media agencies isn't just choosing where to place a client's advertisement—it's navigating the minefield of varied and often skewed data to do so.

In the ever-evolving digital marketing landscape, “traditional” advertising avenues are quickly losing their effectiveness. Banners, pop-ups, and irrelevant sidebar ads are now often ignored or blocked by savvy consumers. What is the smart way to circumvent this issue? Native advertising.

In today's super-competitive business landscape, a one-size-fits-all marketing approach simply won't cut it. But we’ve known that for some time, haven’t we! Your audience is not uniform or consistent; it comprises unique demographic and social subgroups with distinct needs, pain points, and preferences.

As you probably already know, Australia's retail sphere is currently jigging to the lively tunes of discretionary spending. With every Aussie's purse strings playing hard to get, the question arises: Is it price or brand loyalty that takes the lead in this dance? And, as you try and pivot in this competitive market, how should you be orchestrating your media budget to gain the largest share of spend? 

While many tools and strategies promise to bolster brand strength, there's an often overlooked yet potent tool: qualitative research that could deliver results.

In the digital age, websites have evolved from mere digital brochures to dynamic tools that drive business growth. Central to this transformation is the strategic use of keywords in Search Engine Optimization (SEO). These keywords are not just about populating your website with search terms, but rather they provide a roadmap to help search engines like Google comprehend and rank your content.