Making Content Work for Conversion
The Power of Compelling Landing Pages
In today's digital marketing landscape, businesses are in an incessant quest for that ever-elusive 'ideal' Cost Per Acquisition (CPA). Clients often query about the probable outcomes of their digital campaigns, especially when the objective is lead generation. And as marketers, while we endeavourr to optimise every penny spent, the key isn't just about getting the audience to click on an ad—it's about getting them to commit.
14 Aug 2023
The Modern Australian Customer's Purchase Journey
Unlock the Secrets
In the bustling arena of modern business, the path from a customer’s first glance to the final purchase has become an intricate maze. With the boom of the digital age, Australian consumers are enjoying an unprecedented power to choose. And yet, despite having a universe of data at our beck and call, the startling statistic remains: the average global shopping cart abandonment rate is an alarming 78%.
13 Aug 2023
Your Golden Ticket to Marketing Success
Mastering A/B Testing
Greetings, marketing maestros! Remember when we pulled back the curtain on the magic of A/B testing a few posts ago? Let's dive deeper. Think of A/B testing as your marketing crystal ball: it predicts which campaign version will resonate better with your audience. Why guess when you can test? Let’s unveil how to ace the A/B test and watch your campaigns soar.
12 Aug 2023
Maximising Visibility Without Draining Your Budget
Navigating the Road of Bus Advertising
As more Australians find themselves shuttling between home and work again, we witness a resurgence of traditional "above the line" advertising avenues. One of the standouts? Bus advertising, an underrated hero in the vast Australian landscape.
11 Aug 2023
How Audio is Making a Resounding Comeback in 2023
The Audio Renaissance
With the rapid technological advancement of recent years, it's no surprise that the media landscape is continually evolving. Social media, BVOD, and SVOD once took the limelight. TV and video content surged ahead. Yet, radio often found itself in the shadows, being perceived as an expensive option with limited targeting.
10 Aug 2023
Trends and Benefits for Business
Streaming Services in 2023
The entertainment landscape has transformed over the past few years, with streaming services gaining worldwide traction. Australia, with its tech-savvy populace and hunger for quality content, is no exception.
09 Aug 2023
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