The entertainment landscape has transformed over the past few years, with streaming services gaining worldwide traction. Australia, with its tech-savvy populace and hunger for quality content, is no exception.
The dawn of 2023 brings with it new trends in streaming and, importantly, a plethora of benefits for businesses down under. Let’s delve into the latest in the streaming arena and how businesses can capitalize on these emerging trends.
Latest Trends in Streaming Services:
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Localised Original Content: International streaming giants like Netflix, Amazon Prime, and Disney+ have recognised the value of creating local content tailored for the Australian audience. Expect more Aussie dramas, comedies, and documentaries that resonate with the cultural ethos of the country.
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Bundled Services: Recognising the multitude of subscriptions users juggle, providers are increasingly partnering to offer bundled services. For example, a single subscription might offer access to both music and video streaming, amplifying value for consumers.
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Interactive Streaming: With the success of interactive content like ‘Bandersnatch’, streaming platforms are investing more in content where viewers can decide the storyline, offering a unique user experience.
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Enhanced User Interfaces: AI-driven recommendations, voice-activated search functions, and virtual reality integrations are some of the innovative features streaming services are adopting to provide an intuitive user experience.
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Expansion beyond Video: Podcasts and audiobook streaming are experiencing significant growth. Platforms like Spotify and Audible continually enhance their Australian content libraries to cater to the rising demand.
Benefits for Australian Businesses:
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Advertising Opportunities: With many streaming services offering ad-supported tiers, businesses can tap into precise targeting capabilities, reaching their desired demographics more effectively than traditional broadcast methods.
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Brand Collaborations: The push for local content opens avenues for brand integrations and collaborations. Whether it’s through product placements or co-producing content, businesses can align with shows that reflect their brand values.
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Data Insights: Streaming platforms are data goldmines. Collaborating with them can give businesses insights into viewer preferences, helping them tailor their marketing strategies more effectively.
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Broadened Reach: As streaming platforms make inroads into regional Australia, businesses can expand their reach beyond urban centres, connecting with audiences in previously hard-to-reach areas.
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Cultural Relevance: Associating with popular local content allows businesses to remain culturally relevant, fostering a deeper connection with the Australian audience
About the author
Alastair Noble
Alastair has a long and diverse background in media, with 25 years Australian, US & UK experience spanning Advertising Media & Management, Journalism, Public Relations and end to-end business leadership.