Understand more about the terms and the workings of creating a Radio media campaign and grab some broad Radio MEDIA costs before beginning your campaign.
*Radio Advertising Rates are approximate and for planning purposes only. For a detailed, discounted radio proposal, contact the radio advertising experts contact us
Example Radio Rates by Location
Sydney Rate 1x 30 second commercial BMAD
2GB. $450
KiisFM $450
2WSFM. $350
NOVA $350
Triple M $300
2 Day Hit FM $250
Smooth $375
SEN $50
954 Music. $50
2SM $20
Melbourne Rate 1x 30 second commercial BMAD
3AW $450
FOX $400
GOLD $350
TRIPLE M $350
NOVA $400
Smooth $375
KiisFM $325
SEN $150
3MP Music $100
Brisbane Rate 1x 30 second commercial BMAD
97.3 $275
B105 $300
Triple M $300
Nova $325
4KQ. $200
4BC $180
Adelaide Rate 1x 30 second commercial BMAD
Mix 102.3 FM. $220
SAFM $120
Triple M $250
NOVA $200
5aa $200
Cruise 1323. $100
Perth Rate 1x 30 second commercial BMAD
96fm. $275
Mix $275
Triple M $250
NOVA. $250
6PR. $100
6iX $90
Canberra Rate 1x 30 second commercial BMAD
Mix 106.3 $180
FM 104.7 $160
2CC AM $80
2CA AM $80
Radio Advertising terminology and Information
Discover the Factors Influencing Radio Advertisement Production Costs
There are a number of variables. Voice over artists charge more for metro release versus regional release. High profile actors & voice over artists will charge higher rates than standard voice over artists. We can write, produce and record your commercial from as little as $200+GST for regional and $400+GST for metro.
Exploring Radio Commercial Lengths: Optimise Your Ad Duration for Impact
Most commercials are 30 or 15 seconds in duration.
Other lengths are;
60 seconds
45 seconds
10 seconds
5 seconds
Note: stations charge a load for commercials that are not 30 seconds. EG a 15 second commercial is charged at up to 80% of a 30 second commercial.
Measuring Your Radio Advertising Campaign's Success: Reach and Frequency
Reach refers to the unique audience that will hear your radio advertising campaign and is measured in thousands of people.
Frequency refers to the average number of times the unique audience will hear your campaign. We recommend a minimum of 3+ reach for the listener to engage with your message.
Understanding the difference between the different types of ad types
Prerecorded spots
They are prerecorded by either the station, the clients agency or the client and use a voice over artist and mixed with music, or no music (cold read). They are normally 30 or 15 seconds in length.
Live reads
These are read by the announcer from an approved script. A premium is charged for live reads as the announcer has an affinity with their audience and is ‘lending’ their voice to your brand. Generally used in combination with prerecorded spots and sponsorship credits.
Recorded live reads
These are recorded and played in place of a standard recorded ad. However they can not be played in the same time slot that the announcer has their show.
Sponsorship credits
Are 5 or 10 seconds in length and are a brand partnership between the program and the advertiser. EG ‘this news report is brought to you by The Media Planning Agency, number one for radio advertising rates in Sydney, search The Media Planning Agency.”
They are used in combination with prerecords and reads to boost reach and frequency and brand credibility.
Streaming Radio & Podcasts
Radio programs and podcasts are broadcast online and carry a completely different set of ads.
We can target listeners just like we do online by topic of interest, by location, age and gender. This means less wastage and better ROI
Want to know how MPA Media can help with your next Media campaign? Contact us now or read on.
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