We have collaborated with Perisher for over 12 years, transitioning the client from a traditional broadcast media model that was planned and booked months in advance, to a fluid digital and outdoor media model.
Being a seasonal business with the consideration funnel heavily influenced by weather conditions, MPA implemented a fluent approach to media buying. Within hours of the heavens opening and snow falling, we launch
- responsive digital campaigns
- social campaigns
- digital outdoor campaigns
- radio campaigns
Not only are we fast and responsive, we negotiate hard.
The ‘Silos’ is one of Australia’s most expensive outdoor sites at $400,000 per 4 week posting.
MPA secured this site at a 92% discount, along with a series of other premium outdoor sites at a 92% media discount
The result: Perisher is now Australia’s number one ski resort. Market share has risen exponentially year on year and Perisher was recently acquired by the largest ski resort operator in the world, Vail Resorts.
Allcastle Homes is a project home builder specializing in large affordable luxury homes.
Allcastle, transformed their business model to introduce customisation across its range offering homes with up to 9 bedrooms.
The client worked with a specialist property branding agency to relaunch their brand and engaged MPA to develop a multimedia campaign for the relaunch.
We built on the theme of ‘Affordable Luxury’ and created, shot and produced a series of 30 and 15 second creatives for broadcast, digital and social. In all 10 commercials were produced to showcase Allcastle’s impressive range.
To launch the campaign we negotiated an 80% discount on the 7 network, as well as program sponsorships and delivered the client an impressive guaranteed 20% bonus. This was supported by digital channels including GDN, Google Search, Youtube and Social Channels.
The result was an immediate increase in web traffic and sales enquiry.
Bausch & Lomb
Challenge: To drive awareness of FineVision and enquiry to Finevision Ophthalmologists
Solution: MPA developed, produced and created a series of 15 and 6 second videos for placement across Social, Broadcast Video on Demand and Youtube. Digital display and native ads were also created - all deployed programmatically. Retargeting delivered exception engagement with all site content.
The result was a significant lift in brand awareness, a massive increase in traffic to the home page, and excellent search volume for Ophthalmologists around Australia.
Exhibition & Trade Fairs
Challenge: Increase ticket sales for Business to Consumer Show
The brief was to increase paid ticket sales at the national 4x4 & Outdoor Shows - Brisbane and Melbourne by 15% year on year 2018 to 2019 in a depressed consumer market.
Solution: MPA worked with the client and their creative team to redevelop and redeploy communication messages.
Our media strategy moved away from traditional broadcast television, driving awareness to a new audience through a combination of digital display, SEM, Youtube, Social, Broadcast Video on Demand, as well as high reach and frequency radio campaigns utilizing sponsorship credits and frequency in key sessions of breakfast and drive across multiple radio stations.
The result: The highest ever paid ticket attendance at the Brisbane Show, with paid ticket sales increasing by 35% AND the largest ever paid ticket attendance at the Melbourne Show with paid ticket sales increasing by 30%.