In an average week over 95% of Australians are reached by broadcast radio alone; however radio is far more than just a “reach and frequency” medium. Radio continues to innovate, with the use of online space, using websites, apps and social media as an additional way for stations and presenters to connect with their audience.
Radio works across nearly all industries and business sizes and campaigns can be tailored for clients with big or small budgets.
How does MPA plan an effective radio campaign?
There are two critical factors:
- The target audience is (reach);
- How often they need to hear the ad to take action (frequency)
Once we know who you’re trying to communicate with, we overlay ratings data to determine which station your audience is listening to and equally importantly, when they are listening.
With this information, MPA will tailor the creative to the station. For example, a straight voice read or live read for a talkback station or a music bed and jingle for an FM station.
We then hand build a schedule to achieve maximum reach and frequency and develop a creative message to deliver cut through.
We’ve been doing it for over 20 years AND our media relationships with our partners including ATN, Nova, ARN, Southern Cross Austereo, Nine Radio (2GB, 3AW, 4BC, 6PR) and all regional and community stations means our clients get;
- The lowest rate in market
- Guaranteed Bonus
- Free creative and scripting
- Discounted radio production
Looking for an intro package to radio?
Our metro or regional radio package includes a professionally scripted and voiced radio commercial with an airtime package tailored specifically to your target demographic. We’re, fast, efficient and effective in delivering the right tactical messages to meet your brief and can turn things around often in under 24 hours