Got a question about Broadcast TV or Video on Demand? Check out our frequently asked questions.
Discover the unique fusion of classic broadcast TV and modern Video On Demand (VOD) technologies. At MPA, we deliver comprehensive solutions for multimedia advertising that not only resonates but also effectively drives conversions.
Harness the Power of Broadcast TV
Despite our rapidly evolving digital landscape, Broadcast TV holds a unique and powerful position. With over 12.5 million people around Australia weekly tuning in, broadcast television advertising maintains its robust influence.
At MPA, we leverage the substantial reach of broadcast TV to amplify your brand's message effectively. From Peak Night to Off Peak, Sponsorships and Infomercials, we reach diverse audiences ensuring immediate and lasting brand recognition. We deal with the direct sales divisions of the TV Stations, effectively acting as one large client, therefore accessing substantial trading discounts, as well as distress air advertising time. When you buy TV through MPA you receive substantial savings, matched with exceptional strategy and planning.
Exploring the Dynamic World of Video On Demand
Contemporary audiences and advertisers value flexibility and personalisation. That's where VOD shines. With the rising popularity of "Catch-up TV" across stations such as 9 Now, 10 Play, 7 Plus, Foxtel, Kayo and SBS on Demand, strategically placing advertisements on these platforms has become necessary for advertisers aiming to reach diverse demographics. And at CPMs/rates far lower than Broadcast TV media, MPA has access to exceptional discounted rates. Call now for details..
Our team seamlessly integrates your brand with these dynamic platforms, developing targeted ad placements that engage viewers where they are most comfortable. This results in increased interaction and improved conversion rates.
Our Commitment to Your Success
As a trusted partner at MPA, we don’t just provide media services. We invest in your success, delivering unrivalled service, valuable insights, and innovative solutions to ensure your message reaches the right audience at the perfect moment. The outcome - tangible value!
Ready to elevate your multimedia advertising strategy? Contact us today, and let's begin the journey to write your brand's success story together.
Reach versus Targeted Shows
Crafting the Perfect TV Media Schedule
Not many advertisers can afford to be on prime-time shows for the entirety of their schedule. In fact, if they are doing this, their agency needs to do the right thing and save them some money.
TV media professionals understand the balance between reach and the need for our favoured targeted shows. In one of our client's most engaged blogs, we breakdown what it means to craft the Perfect TV Media Schedule
In Australia, broadcast TV refers to television stations and channels transmitting programming to audiences via radio waves. This includes commercial networks such as Seven Network, Nine Network, and Network Ten, as well as public broadcasters like the ABC and SBS.
In Australia, there are two types of VOD services.
VOD services such as Netflix, Stan, and Amazon Prime Video, allow users to select and watch video content whenever they want, without a fixed broadcast schedule. These services typically require an internet connection and a subscription fee.
There are also VOD services linked to the current Broadcast channels. You would know these as 9Now, 7Plus, 10Play, SBS on Demand and Foxtel which is a little bit different, but also offers advertising space.
Many of the current American VOD stations are looking to introduce paid advertising to reduce subscription costs.As yet, these have have not made an impact in Australia.
The primary difference between broadcast TV and VOD lies in their delivery method and viewing flexibility. Broadcast TV follows a set schedule and is transmitted over-the-air, while VOD services offer content that can be streamed anytime, anywhere, provided you have an internet connection.
Some of the most popular VOD services in Australia include Netflix, Stan, Amazon Prime Video, Disney+, and Binge. These platforms offer a diverse range of content, from local Australian productions to international movies and series.
However, us Aussies love our free content and that means our traditional Broadcast stations, Digital offerings. These offer fantastic value for money and are the current means of getting in front of TV viewing audiences at a fraction of the cost of Broadcast TV.
While VOD services are growing in popularity due to their convenience and expansive content libraries, traditional broadcast TV continues to hold significant value, particularly for live events like sports and news. The two mediums often complement each other in a comprehensive media strategy.
TV media buying in Australia involves securing ad slots on broadcast and VOD platforms to reach specific audiences. This process includes identifying the target audience, researching appropriate TV channels or programs, and negotiating prices for ad placements. This can be done via. Media agencies such as MPA to secure the best possible rates directly with Stations or purchased programmatically as an integrated media campaign
TV advertising in Australia continues to be a powerful way to reach a wide audience and is, therefore one of the best mediums to build awareness. With the right strategy, businesses can achieve significant brand visibility, capture diverse demographic groups, and leverage the impact of visual and audio content.
The cost of TV media buying in Australia varies based on factors such as the chosen network, the time of broadcast, the length of the ad, and the specific program during which the ad will air. Primetime slots and popular shows typically command higher prices.
At MPA we create bespoke schedules for our clients, meaning we provide a schedule that includes both peak and off-peak programs that still meet your goals, but while providing better reach and frequency of your ad. And that means better value.
Broadcast TV media buying involves purchasing ad spots during scheduled programming, whereas VOD media buying allows for ads to be placed within on-demand content. VOD advertising can offer more precise targeting options due to detailed viewer data which is collected over time. It's not uncommon for popular TV programs to be available via VOD for many months after they are aired on broadcast TV channels.
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